- Directed a 5-person cross-functional UX/UI team for PC and mobile titles, establishing design critique workflows that streamlined production and minimized engineering rework.
- Architected and evolved scalable design systems from scratch for flagship original IPs, including Mirandus, Vexi, and Last Expedition, while pioneering AI-augmented prototyping pipelines using Nanobanana and customized JSON prompting.
- Re-engineered the end-to-end checkout funnel and marketplace discovery architecture to drastically reduce user drop-off during high-volume, high-stress primary NFT sales events.
- Designed high-converting marketplace frameworks and landing pages leveraging behavioral economics, scarcity principles, and transparent social proof vectors.
The Impact
Reduced conceptual design-to-prototype cycles by 40% through AI-assisted asset workflows, while driving a verified +35% conversion rate uplift on web and mobile storefronts by streamlining information architecture around players' mental models.
- Owned the interaction architecture for the main menu, social lobby, and game-mode selection systems, operating in high-velocity Agile sprints to support a live-service global ecosystem.
- Designed cross-platform party selection mechanics and contextual sidebars, validating iterative flows via rapid user testing and behavioral research protocols.
The Impact
Successfully compressed the core social onboarding flow from 5 to 3 interaction steps, directly decreasing user cognitive load and friction for a global base of 350M+ active players.
- Led the holistic end-to-end UX/UI mobile redesign of the global ticketing and checkout infrastructure, treating the application as a highly optimized, independent digital ecosystem.
- Managed complex layouts handling multi-segment flight data and real-time luggage telemetry under high-stress travel conditions, strictly ensuring compliance with legal WCAG AAA accessibility requirements.
- Chaperoned deep qualitative research loops and interviews with premium tiers (LATAM Pass) to build personalized, context-aware loyalty dashboards.
The Impact
Simplified post-purchase travel management for millions of international flyers and secured flawless accessibility compliance across the product's primary mobile onboarding flows.
- Served as the founding lead UX designer tasked with architecting Chile's most democratic digital banking MVP from the ground up, translating complex financial compliance into friction-free user interfaces.
- Designed and iterated the mobile-first registration, peer-to-peer transfers, and prepaid card issuing journeys in constant alignment with legal and security engineering teams.
The Impact
Successfully captured over 1 million active users within the first 12 months of launch, setting a country-wide historic milestone for financial inclusion among unbanked millennial demographics.