Project 07

Street Fighter V

Main Menu Redesign - Exercise

Role Senior UX Designer
Timeline 2023 (Exercise)
Context Game UX · Console & PC · Exercise
Impact Reduced Cognitive Load

The Challenge

The original SFV main menu suffered from severe cognitive load, featuring 19 fragmented options, poor visual hierarchy, and an unappealing store layout. The challenge of this personal design exercise was to simplify player decision-making and give core gameplay modes the prominence they deserved.

Impact & Results

Proposed a revamped information architecture, grouping the menu into clear, affinity-based categories. Replacing dense vertical listings with horizontal, bumper-navigated cards (L1/R1) and an adaptive immersive background radically reduced visual stress and accelerated game-mode selection.

Street Fighter V UX Case Study Part 1 Street Fighter V UX Case Study Part 2 Street Fighter V UX Case Study Part 3 Street Fighter V UX Case Study Part 4
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