MACH
Fintech
The Challenge
The Chilean financial market had high entry barriers for low-income users and unbanked millennials. The challenge was to design the MVP for a massive, democratic digital solution from scratch, radically simplifying money exchanges and peer-to-peer transfers through a frictionless mobile experience.
Impact & Results
Spearheaded the product strategy to streamline virtual prepaid card onboarding as Lead UX Designer. Designed an agile, secure registration flow that eliminated traditional banking friction, achieving a historic milestone by capturing over 1 million active users within the first year of launch.
