Designing
experiences that
14+ years designing scalable products across Gaming, Fintech & Travel. I lead teams, build systems, and leverage AI to ship faster. Santiago-based, working globally.
Shipped core UX for Fortnite across PC & mobile.
Cut design revision cycles through structured critique workflows.
Accelerated early-stage prototyping from weeks to days using AI.
Drove measurable conversion lifts in high-volume flows.
Led cross-functional teams across live-service & enterprise products.
Users in Year 1. Led hyper-simplified UX for BCI's digital prepaid card, driving rapid adoption in competitive fintech market.
Redesigned store architecture and information hierarchy, making product discovery significantly faster.
Directed end-to-end UX/UI for global franchises (Star Wars, D&D) and original IPs.
"I bridge the gap between users, business goals, and technical feasibility. Great UX isn't just intuitive—it's measurable, adaptable, and built to evolve at scale."
AI-Augmented UX Workflows
Leveraging generative AI and MCP pipelines to accelerate research, prototyping, and developer handoff without compromising quality.
LiveOps & Player Engagement Strategy
Designing retention loops, live events, and lifecycle management flows that sustain long-term user engagement.
Design System Architecture
Building scalable, component-driven libraries that ensure cross-platform consistency and accelerate multi-IP production.
Conversion Rate Optimization (CRO)
Applying behavioral psychology, A/B testing, and funnel analysis to drive measurable business outcomes.
Cross-Platform Experience Design
Crafting context-aware, seamless interactions across PC, mobile, and web with adaptive interaction patterns.
Behavioral UX & Data-Driven Validation
Translating quantitative analytics and qualitative research into actionable, user-centered design decisions.
Accessible & Inclusive Design (WCAG 2.2)
Implementing compliance-ready patterns that expand reach while preserving aesthetic integrity and performance.
Stakeholder Alignment & Executive Communication
Bridging design, engineering, and business through clear roadmaps, structured critiques, and product storytelling.
Rapid Prototyping & Iterative Testing
Shipping low-to-high fidelity prototypes in days using AI tools, and remote usability labs.
UX Writing & Microcopy Strategy
Crafting clear, brand-aligned interface copy that reduces cognitive friction and guides user behavior.
How AI amplifies my design workflow without replacing human judgment
Research & Data Synthesis
Utilizing advanced AI tools to rapidly analyze extensive user interview transcripts and raw data. This approach uncovers critical user pain points and generates comprehensive competitive benchmarks in minutes instead of days.
Multi-Scenario Architecture
Partnering with AI frameworks to map complex user journeys and technical edge cases. This collaborative workflow identifies logical errors and system gaps well before initiating the wireframing phase.
Contextual UX Writing
Leveraging generative text models to populate prototypes with realistic microcopy, precise error messages, and intuitive onboarding flows. Replacing Lorem Ipsum with context-accurate content ensures higher-quality, actionable feedback during user testing.
Rapid Component Prototyping
Deploying code assistants and visual AI to accelerate functional layout generation, test interactive micro-interactions, and draft initial concept art. This workflow optimizes the prototyping phase and streamlines technical alignment with engineering teams.
Critical Human Validation
Acting as the strategic anchor of the entire product cycle. While AI drives operational speed and optimization, human empathy guides the overall experience by leading real-world user validation, maintaining ethical standards, and ensuring strict adherence to AAA accessibility metrics.
Senior UX Manager — UX/UI Team Lead
Directed UX for PC/mobile titles and sales platform; cut prototype cycles by 40% and drove a +35% conversion uplift.
Senior Game UX Designer – Tech Lead
Owned main menu navigation, social lobby, and party matchmaking flows for 350M+ active players globally.
Senior UX Designer – Digital Products
Redesigned the end-to-end ticket purchasing flow and mobile app ecosystem for premium-tier loyalty members.
UX/UI Designer – Fintech (MACH)
Architected the mobile banking MVP from scratch, capturing over 1M+ active users within the first year of launch.
Game UX/UI Designer & Art Director
Spearheaded core UX/UI pipeline and art direction for major global titles including Star Wars and D&D franchises.